WE NOTICED THE GAPS IN THE TRADITIONAL AGENCY MODEL & WE’RE FILLING ‘EM.
OUR ORIGIN STORY
We’re bridging the gap between strategy and creative production work by producing visual asset libraries that go hand-in-hand with your established brand, business goals, and audiences, and that can be applied to a fresh marketing strategy.
MIND THE GAP
Our backgrounds working for (and with) marketing and production agencies and in-house marketing teams opened our eyes to the gap between a brand’s big picture strategy and the photo and video shoot process. Most times, the strategic teams and production teams were disconnected and when it came to shoot day, content was produced without much consideration to how the photos + videos would be used in the client’s marketing.
We’ve created our own unique business model that starts and ends the production process with a strategy to deliver content that fits your vibe, builds community, and helps reach your business goals across digital marketing channels.
We believe having a consistent network of creative freelancers is the future of creative production and the solution to the limitations of a traditional agency structure. With a strong strategy and clear creative direction at the helm of our process, we can produce an extremely wide variety of content that meets your brand’s unique needs with a much more personalized approach. We pull together a team from our hive of seasoned freelancers for photography, design, videography, and content creation — all directed and managed by us.
OUR MODEL
Think we’d make a good match?
THE CO-FOUNDERS
Co-Founder & Director of Strategy
Hailey is a marketing professional with over six years of experience in the field, working in positions at an agency, for small businesses, and currently, as a freelance entrepreneur.
Her skillset combines strategic marketing and production management along with an audience-forward approach to help brands and businesses meet their goals, engage their audiences, and ultimately, convert business. She has developed creative strategies and consulted on innovative integrated marketing campaigns for clients across multiple industries, including e-commerce brands, non-profits, hospitality and tourism, and B2B businesses.
Her strengths of project management, staying on the pulse with trends in the market, organization, and a detail-oriented mindset help drive success for her clients.
When she's not coming up with the next incredible creative marketing strategy for her clients, you can find Hailey working on her own creative passion projects, whether writing poetry or trying something new in the kitchen.
HAILEY
COVELL
MADDIE
HILLIARD
Co-Founder & Creative Director
Maddie is a creative by nature and profession.
She has over 4 years of experience working in integrated communications — specifically, working in content creation, social media management + strategy, marketing and advertising — and specializes in photo and video production.
Maddie is a freelance producer who manages logistics from pre-production to post and brings a creative vision wilder than the clients wildest dreams to life. Her strengths include making shit happen, getting people excited and creating a fun and productive work environment.
Maddie is a firm believer in work-life balance (aka work hard, play hard) and you can find frollicking somewhere in nature, booking a last minute trip and finding ways to live life a little better each day when she's OOTO.
client results
Our social media marketing firm has worked in a strategic partnership management capacity with both Hailey Covell and Maddie Hilliard for two years. After a few short weeks of initial assigning them to client projects, I was confident in their efficiency of communication, project management style and ability to gain client trust and build relationships. Their level of professionalism and ability to anticipate client needs ahead of time can be hard to come by with creatives.
-Beth Eiser, Co-founder of Spruce Strategies
